Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship?
نویسندگان
چکیده
منابع مشابه
The Effect of Shopping Motivation of Social Commerce on Purchase Intention
Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing str...
متن کاملSearch mode and purchase intention in online shopping behavior
This study focuses on the effect of website visitors' goal-oriented search mode on purchase intention in online environments. In a study of 874 respondents recruited from 13 online shops representing a diversity of product categories and customer segments, the effect of visitors' goal-oriented search mode on purchase intention is found to be moderated by product involvement and product risk. Fu...
متن کاملImpact of Purchase Importance and Salesperson Behaviors on Relationship Loyalty
Salespeople play a vital role in creating and maintaining buyer-seller relationships (Shepherd 1999). Salespeople are responsible for making initial contact, determining client needs, and identifying products or services to satisfy needs as well as providing follow-up support services (Pelham 2002). To make this happen, salespeople engage in certain behaviors to develop and nurture long term re...
متن کاملInfluence of Manufacturer Signature on Store Brands’ Loyalty and Purchase Intention
With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature – and store brands with no information about the manufacturer, as well as the moderating role of ...
متن کاملThe Quality of Mobile Shopping System and Its Impact on Purchase Intention and Performance
Measuring the quality of mobile shopping (m-shopping) system provides retailers with a greater understanding of what improvements need to be made along the way to increase purchase intention and organizational performance. M-shopping is an alternative sales channel available to optimize marketing investments as it can be tailored to customer’s purchase intention and ultimately to drive sales. T...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Asia Pacific Management and Business Application
سال: 2014
ISSN: 2252-8997,2252-8997
DOI: 10.21776/ub.apmba.2014.002.03.2